Mercedes, NADA join on training.

Byline: Diana T. Kurylko

Mercedes-Benz USA is partnering with NADA University on a yearlong online training program to help Mercedes improve its retail operations.

Mercedes is the first automaker to work with NADA University, an online training division of the National Automobile Dealers Association launched last year for NADA and American Truck Dealers members.

The customized courses for Mercedes-Benz include business management, fixed and variable operations, marketing and the Internet, and legal and regulatory issues. Mercedes also has access to industry benchmarks to assess dealership performance, said Bob Kostkan director of business development for NADA in McLean, Va.

Mercedes said that initially 106 employees will join the program.

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